Redesigned Easybits’ site to clarify value, grow leads, and support fundraising
Overview
Easybits offers a powerful AI automation platform, but until recently, its value was buried beneath technical jargon, abstract visuals, and disconnected messaging. I was assigned to help them redesign their website: one that would clearly communicate their offering, show real-world value, and position them as a serious player in Automation-as-a-service (AaaS).
Introduction
From Too Technical to Truly Understandable
Easybits had the tech but not the messaging. Their original website buried their outta this world AI infrastructure in complexity, making it hard for their target users, leads, or investors to understand what they did. After defining the brand identity, I redesigned a new website that would reflect the clarity and accessibility of their mission, helping users connect the dots and see the value behind their AI infrastructure.
Problems & Challenges
Great Technology Doesn’t Sell Itself If People Don’t Understand it
Despite having an impressive AI backend, easybits struggled to express their value clearly. The original site (which I designed 😉) was too technical, hard to navigate, and lacked practical use cases that would resonate with target users and investors. Visuals were dense, use cases were unclear, and the brand lacked cohesion. The redesign aimed to make the tech approachable, highlight practical applications, and support the company’s positioning in the AI automation space.
So, how might we…
…simplify complex AI concepts without dumbing them down?
…help users understand how easybits fits into their workflows?
…create a website that's scalable and easy to maintain?
…design a site that earns trust without overwhelming new visitors?
Project Goals
Positioning Easybits and Guiding the Right Users
Help users understand the offering and book consultations
Visitors needed to quickly grasp what easybits does, who it’s for, and how they could get started. Only then they'd be able to want to use the products.
Show use cases in a way that’s human and clear
We needed to translate complex AI workflows into simple, relatable use cases and applications, without oversimplifying the power behind them.
Establish Easybits as a serious player in AI Automation
The brand was new, and the website needed to do heavy lifting: explaining, legitimizing, and driving lead generation in one go.
Solution
A Website That Shows, not Just Tells
After aligning on goals, I mapped the user journey, prototyped wireframes, and iterated with the team using internal and external feedback. We used Figma as our central hub for design and documentation. Creating nearly 10 different use case pages initially felt overwhelming, but tight feedback loops helped me find the right tone, direction, and visual language. The design emphasized accessibility, clarity, and trust - especially on the use case library.
Followed a practical approach
Use Case Library with Story-Driven Pages
Each use case page distills a complex AI automation process into a short, scannable flow. No buzzwords, just clear language and custom visuals that help users understand how the tech works in practice.
Consultation-First CTA Strategy
Instead of pushing signups blindly, the site guides users toward booking a consultation—ideal for users with big, custom AI needs and a lot of questions.
Bits Design System for Consistency & Scale
I created a modular design system to support everything from cards to flow diagrams. It gave the engineering team what they needed to implement quickly and consistently across CMS templates.
Results
A Site That Sells the Value, not Just the Tech
The site launched at easybits.tech and now supports over 8,000 users and 200+ signups. More importantly, it helps the team explain their product more confidently and effectively when pitching leads, thanks to simplified visuals and a more approachable brand story.
Learnings
Clear isn’t Easy, But it’s Always Worth it
Creating a brand site from scratch - especially for something this technical - was a real (and enjoyable) challenge. At times, it felt like building a story with no pages yet. But through feedback, persistence, and tight collaboration, we got there. The biggest takeaway? Simplicity isn’t the starting point - it’s the result of iteration and thoughtful design.